MIRACLES
Poster Campaign
Aircel’s Save Our Tigers initiative, hit a chord in the hearts and minds of millions of Indians and evolved into a brand unto itself. While people became aware of the cause and started lending their voice towards it on social media, funds were needed to equipt rangers and NGO for actual ground work.
The campaign MIRACLES WON’T SAVE THE TIGER hit upon the nerve of the masses. Besides the large awareness that it created, over Rs 4 Cr was donated by the public to work on Tiger conservation. We partnered with the NGO - Wildlife Conservation Trust to implement high impact on ground projects with the funds so generously donated.
