HCL Tech
HCL Tech
Founded in 1976 as one of India's original IT garage start-ups, HCL is a pioneer of modern computing. Today, the HCL Enterprise has a presence across varied sectors including technology, healthcare, and talent management solutions, operating across 31 countries, including over 500 points of presence in India.
One Brand. One Face. One Voice.
Our brand expresses what we stand for in the eyes of our customers and comes to life in how we look, what we say, and how we act. In a fercely competitive market, a strong and constant brand identity is essential to help us differentiate ourselves and stand out from the crowd. As a global brand, we must represent ourselves consistently across all markets and customer touchpoints. Our experience should be unmistakably HCL.
Visual Language
Human lives are a string of moments that enclose feelings, emotions, and experiences. We need to remember that a moment is a pause, not a pose. Capturing these moments is what makes images human. A pose does not have a before and after. A pause does.
Imagery
Our ambition is to become a truly iconic brand. Together, we can realize this ambition by representing our brand with the care, diligence, and pride it deserves every time. We are a brand that surprises, delights, and questions the norm and creates new paradigms of engagement. Our stories and expressions have a universal human appeal.
Brand Device
The Brand Device is an amalgamation of two triangles. It denotes continuous improvement and our forward looking approach. The White triangle represents an upwards movement and the Blue triangle depicts the 'play' button and forward movement.
