WOO
WOO
We do not offer hookups or happily ever afters but a platform where individuals can Find Chat & Meet someone interesting with interests and lifestyles similar to theirs. A space to have real conversations and spark off a real connection with safety and anonymity.
Competition Snapshot
Target Audience Shift
Shifting focus to a more relevant target audience sharpens communication by aligning messaging with their unique needs, values, and behaviours. It enables personalised content, tone, and channels that resonate emotionally, increasing engagement and trust, creating a stronger impact in a crowded dating app market.
Brand Persona
A girl next door, who can take care of herself. She is neither a delicate damsel nor a back-slapping tomboy. She is as comfortable talking to boys as she is with girls. She can touch upon any subject from sports to fashion and use her wit to make it more interesting.
She is not afraid of laughing at herself to make a moment lighter. She enjoys life and lives every moment to its full potential.
Brand Thought
Un-Shy is our call to confidence. A space where women lead with boldness, not fear. Here, safety fuels playfulness, and curiosity sparks connection. Be flirty. Be fearless. Be loud if you want to. WOO is your space to explore, express, and own your voice without second guessing it.
