This radio campaign was created after a high-profile rape case in the city of Delhi, India, sparked off a series of debates in the media, in casual conversations etc., where the victim of the rape was blamed for bringing the crime upon herself. In these spots, we take other crimes, like a terrorist attack, theft and kidnapping and get people to react to it just as they would react to rape. The spots ask the question, "We don't treat other crimes this way. Then why rape?"